Marcela Parente - MKT

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Increase Sales By Connecting With Your Customers

  • 26/01/2022

Increase Sales By Connecting With Your Customers.

  • Establishing trust with your customers is critical to convincing them to buy what you’re selling. Even in an increasingly virtual world, there are many ways to connect with your customers, establish trust and gain influence.
  • Here are three ways to improve sales by connecting with your customers.
  • Use Social Media.
  • Social media is a free space where you can connect with your customers on a daily basis. If your customer is using social media, you need to be using social media. This will keep you in mind as they consider what they want or need to buy.
  • When using social media posts such as photos, videos and captions, be sure to provide valuable information; avoid talking “to” your customers and instead try to teach them or explain something that aligns with what your product or service is all about.
  • You can also use social media as a space to prove that your product or service really works, such as before and after stats, photos or testimonials, as well as videos of the product or service at work.
  • Don’t forget to reply to comments and answer questions. This is an awesome way to help sell to new leads.
  • Remember to be friendly and conversational when approaching your customers and prospects in this space. If you use it correctly, you can establish trust and grow your leads.
  • Promote “Inside Information”
  • Everyone loves a good deal, and when they feel like they have inside information about an upcoming sale or are given early access, your customers will develop greater trust and loyalty to your company. They might even buy more because of it.
  • This is not just for sales and special offers. Keep current and returning customers informed of upcoming releases and business news and soon they will develop an interest in the business. In Maintain Relationships.
  • “Once a customer, always a customer” – this should be your motto if you want to learn how to increase sales in business.
  • Once a customer has purchased your product, it shouldn’t be the end of your interaction with them.
  • Focus on maintaining a strong relationship with your customer, making them feel valued so they can stick around and make others become customers too. A permanent customer will do more for your business than 10 occasional customers.
  • Implement a Referral Program.
  • Everyone wants to feel appreciated, and a great way to make your customers feel valued is to reward them for referring their friends and family.
  • Use future discounts, reward points, freebies, special access, etc. to encourage current customers to hold the banner for you.
  • Not only will this help you maintain your relationship with your customers, it will also help you get new leads that are more likely to buy because they have received a direct referral, all without any additional effort on your part.


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